Big Sky Search

Case studies

Client names are kept private and we do not publish invented numbers. Each case study sets out the problem, the work and the kind of change it led to.

Container port cranes at dusk

Freight forwarder near the Port of Felixstowe

The problem

An old, slow website with one generic services page. Enquiries came almost entirely from existing contacts, and the firm did not appear for any of the specific services it offered.

What we did

We split services into individual pages for customs clearance, haulage routes and warehousing, fixed site speed and indexing problems, and wrote content in the language procurement teams use.

The kind of outcome

The firm began appearing for specific service searches it had never ranked for, and started receiving enquiries from businesses it had no previous relationship with.

Beach huts on the Suffolk coast

Family-run holiday lets on the Heritage Coast

The problem

Almost all bookings came through third-party platforms. The direct booking site had hundreds of near-duplicate pages created by its booking engine.

What we did

We cleaned up the booking engine’s indexable pages, wrote a page for each property with real local detail, and added content around walks, dog-friendly beaches and festival dates.

The kind of outcome

Direct searches became a more meaningful source of bookings, especially in the shoulder seasons when the owners most wanted them.

Local produce in a farm shop

Food producer selling online from West Suffolk

The problem

A Shopify store with manufacturer-style descriptions and no category content, competing against much larger retailers.

What we did

We restructured collections, rewrote category and product copy around provenance, added product structured data and earned coverage in regional food press.

The kind of outcome

Category pages started ranking for specific gift and product searches, and organic search became a steady part of online sales rather than an afterthought.

Racehorses on the gallops

Equine services business near Newmarket

The problem

A well-respected business that relied on word of mouth, with a website that did not explain its services or show up when people checked it online.

What we did

We rebuilt service pages in the specialist language customers use, set up and maintained a Google Business Profile, and fixed inconsistent listings across directories.

The kind of outcome

The business became easy to find and verify online, which supported referrals instead of undermining them.

Technology campus building

Software company near Adastral Park

The problem

A JavaScript-heavy site where Google indexed only the homepage, and product pages that assumed readers already understood the technology.

What we did

We worked with the developers to render key content server-side, created plain-English explainer pages and organised product content around buyer questions.

The kind of outcome

Product pages were indexed and started appearing for problem-led searches, and sales calls began with prospects who already understood the offer.

What the case studies have in common

The sectors differ, but the pattern is similar. Each business had a website that described itself in its own terms rather than the words customers search for. Each had technical problems quietly holding back pages that should have ranked. And each had knowledge, about routes, horses, coastline or produce, that was not on the site at all. Most of the work is drawing that knowledge out and making it easy for Google, and people, to find.

How a project usually runs

  1. 1

    Weeks 1 to 2: discovery

    A call about your business, then a review of Search Console, analytics, your Google Business Profile and two or three competitors. We note which pages already earn visits so they are protected.

  2. 2

    Weeks 2 to 4: the plan

    A short written plan listing what to fix, build and leave alone, in priority order, with who does each task. You approve it before anything changes.

  3. 3

    Months 1 to 3: foundations

    Technical fixes, Google Business Profile clean-up and the first rewritten service or category pages. These make every later piece of work count.

  4. 4

    Month 3 onwards: growth

    New content, local links and regular reviews of what is working. Each month we report what we did and what moved in search and enquiries.

How we judge whether it worked

Business typeWhat we watch most closely
B2B and logisticsQualified enquiries from service pages, and visibility for specific service searches
Tourism and hospitalityDirect booking enquiries and seasonal search visibility
Food and e-commerceOrganic revenue by category and free product listing performance
Local services and tradesCalls and direction requests from Google Business Profile, map pack coverage

If you would like to talk through a situation like one of these, the contact page is the place to start, or read more about our services.

Ready to be easier to find?

Tell us about your business and what you want from search. We will reply with an honest view of where to start.

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